In light of the pandemic’s impact on tourism, I explored ways to revitalize Mission, my hometown, once border restrictions eased.
My objective was to enhance Mission’s brand to attract tourism, culture, and investments.
- Conducted research
- Developed mood boards
- Created concepts and sketches
- Designed and developed a logo
- Established a brand system
- Tested and applied the system
Mission embodied a bridge between the past, present, and future, with a rich history tied to the Stó:lō Nation and the Fraser River. Its railways and bridges historically facilitated connections and opportunities. The community cherished its small-town ambiance and accessibility to nature. Presently, Mission was evolving with waterfront revitalization initiatives, signaling a dynamic future for newcomers and residents alike. It was an invitation to discover one’s connection to this thriving, growing community.
APPLICATIONS: Utilizing the established grid, the angles provided a framework for creating unified applications. Expanding both the grid and the logo elements allowed for the generation of a visual echo, particularly evident in platforms like Instagram posts.
