Recognizing our customers’ preference for printed materials, we seamlessly blended traditional and digital marketing.
In the midst of the pandemic, we faced unprecedented challenges. Restrictions led to the loss of tradeshows, and our sales reps were unable to visit customers or provide the customary new catalogues and product samples. However, we saw this as an opportunity to enhance our marketing campaigns.
Understanding that a significant portion of our customers preferred printed catalogues, I proposed implementing both printed mailed flyers and email campaigns. Running a campaign each month, we highlighted a new product and directed the Call-To-Action to the respective product page on our website. The results were encouraging, contributing positively to our company’s revenue.
For those less tech-savvy customers, having catalogues in hand prompted them to pick up their phones and call in their orders. We have continued with this strategy, ensuring that Monague remains top of mind for our customers. This approach has proven effective in maintaining a strong presence and connection with our customer base.
