Publication design for a B2B product catalogue in the souvenirs, gifts and novelties industry.
- Concept and Planning
- Content Coordination
- Photography and Image Editing
- Layout Design
- In-house Digital Print Production
- Digital Adaptation
- Interactive Features
- Versioning and Updates
The central challenge faced during the creation of the 2025 catalogue was the need to accommodate over 600 products within a tight space of 76 pages. The goal was to ensure not only visual engagement for customers but also ease of use for sales representatives who may need to swiftly scan the smallest barcodes on each page.
To achieve this, the design strategically employs neutral grays and white backgrounds, providing a clean canvas that allows the products to shine. Vibrant colors are aptly utilized to craft a compelling narrative throughout the catalogue. The final result is a promotional piece with an upscale aesthetic, offering customers comprehensive information to facilitate confident buying decisions.
Remarkably, despite having a robust online ordering system, the printed catalogues continue to play a crucial role, contributing to over half of Monague’s total revenue and orders. This enduring marketing piece has proven indispensable for both customers and sales reps, establishing itself as a mainstay in Monague Indigenous Crafts & Gifts’ successful sales strategy over the years.
The design strategically employs neutral grays and white backgrounds, providing a clean canvas that allows the products to shine.
After the design and print production of our catalogues, each edition is adapted into digital formats for easy dissemination to clients and partners. We also create interactive, hotspotted digital catalogues specifically optimized for Monague’s Sales Rep apps, enabling the sales team to present products seamlessly at tradeshows or while on the road.
