Publication design for a B2B product catalogue in the souvenirs, gifts and novelties industry.
- Pagination planning
- Shootlist planning
- Product photography
- Layout design
- Proofreading
- Color proofing
- Final digital print production
- Digital catalogue hotspotting
The central challenge faced during the creation of the 2024 catalogue was the need to accommodate over 600 products within a tight space of 72 pages. The goal was to ensure not only visual engagement for customers but also ease of use for sales representatives who may need to swiftly scan the smallest barcodes on each page.
To achieve this, the design strategically employs neutral grays and white backgrounds, providing a clean canvas that allows the products to shine. Vibrant colors are aptly utilized to craft a compelling narrative throughout the catalogue. The final result is a promotional piece with an upscale aesthetic, offering customers comprehensive information to facilitate confident buying decisions.
Remarkably, despite having a robust online ordering system, the printed catalogues continue to play a crucial role, contributing to over half of Monague’s total revenue and orders. This enduring marketing piece has proven indispensable for both customers and sales reps, establishing itself as a mainstay in Monague Native Crafts’ successful sales strategy over the years.
The design strategically employs neutral grays and white backgrounds, providing a clean canvas that allows the products to shine.
