Creating a new product line to the mix.
Introducing a new product line was the challenge for a dream catcher company looking to stay relevant. Enter the Destination Cards. A few years ago, I spearheaded the development and design of Monague’s innovative product line – Destination Cards. From curating images to crafting layout composites and preparing for pre-press, every aspect was meticulously handled. The result? This new product line was a popular hit and the concept attracted over a hundred gifts and souvenir retail outlets across Canada and the US.
Faced with challenges, including the need for lower quantity requirements and quicker turnaround times, I took the initiative to research and gather vendor quotes for a digital production setup. Months later, Monague acquired a state-of-the-art digital production printer. As a designer, this acquisition sparked innovation, enabling the printing of high-quality, short-run pieces.
The concept attracted over a hundred gifts and souvenir retail outlets across Canada and the US.
This breakthrough not only accelerated the production of destination cards but also facilitated the creation of customized namedrop cards. With in-house printing capabilities, our horizons expanded, venturing into greeting cards, bookmarks, and comprehensive product packaging, including catalog and flyer printing.
