When the company came under new ownership, one of the first major initiatives was to modernize its online presence and strengthen its e-commerce capabilities for B2B customers. Leadership made the strategic shift to Shopify Plus—a platform robust enough to manage high-volume traffic, a large product catalogue, and the specialized requirements of wholesale transactions.
- Brand Alignment
- UX/UI Design
- Visual System
- Wireframing and Prototyping
- Navigation and Flow Optimization
- Visual Hierarchy
- Collaboration
- Responsive Design
- Post-Launch Refinement
My role was to define the look and feel of the new site, ensuring it reflected the brand’s values while delivering a clean, intuitive experience tailored to wholesale buyers. From crafting the UX/UI design to selecting typography, color palettes, and imagery, I created an interface that not only looked professional but also made purchasing seamless and efficient.
The process involved close collaboration with the development team to translate design concepts into functional, responsive layouts. I refined user flows, optimized navigation, and established a visual hierarchy that guided wholesale customers from browsing to checkout without friction.
The result is a site that balances style and performance, providing a scalable foundation for the company’s next chapter under its new ownership.
This project went beyond typical off-the-shelf solutions—moving to Shopify+ B2B allowed us to deliver a tailored, robust e-commerce experience specifically designed for Monague’s wholesale customers, while providing a scalable platform built to support future growth and evolving business needs.